This week, I’m here in New York meeting with my esteemed Cohn & Wolfe colleagues on Madison Avenue regarding new media and its impact on PR. I’ve pulled together an entire briefcase full of information on trends and case studies and have decided to list a few of them here. It goes without saying that I’ve been away far too long from my own blog and am hoping that I will get more time in the coming days to share insight into some of the great things we’re doing. Much of the past few months have been spent developing a proprietary framework with specialized services for online PR and communications. Stay tuned for a formal launch of our new media offerings in the very near future. With that said, here are some very interesting proof points that show the growing impact that new media has on the online world of communications.
- The Number of Blogs Doubles Every Six Month- "The blogosphere is doubling in size every 6 months and our research shows that, on average, a new weblog is created every second of every day. That means the blogosphere is now over 60 times bigger than it was 3 years ago. In addition, 19.4 million bloggers (55%) are still posting 3 months after their blogs are created." - David Sifry, Technorati, April 2006
- Podcasts Outnumber Radio Stations– “We’re seeing 15% growth per month in the number of podcasts that are published. We now manage just under 45,000 podcast feeds, which surpasses the number of radio stations worldwide. And rich media feeds (podcasts and videocasts) currently represent some 20% of the quarter-million of the RSS feeds we manage.” - FeedBurner, April 2006
- Growing Trend in Personalized Content Ushers in New Vocabulary– “Blogs, vlogs, splogs, wikis, podcasts, metaverses, folksonomies – within only a couple of years, a new vocabulary has entered the English language. These new media and media tools herald the gradual transition from one era – that of “mass media” – to a new era of personal and interactive media.” - Andreas Kluth, The Economist, April 2006
- Monitoring Blogs Is a Must– “Marketing folks need to keep a “steadfast watch” on blogs in order to keep tabs on what’s being said about your brands. Although the number of contributors is currently small, their impact and influence can have wide reach.” - Julian Smith, Jupiter Research, April 2006
- Blogs Beget Buzz– “Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up to the Wall Street Journal, one of its reporters wrote about your product, and the buzz began. Nowadays buzz begets ink. Journalists no longer anticipate or create buzz--rather, they react to it.” - Guy Kawasaki, Marketing Guru & Author, February 2006
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